From now until the end of August, all fans of Mad Hatter Design + Media’s Facebook page will receive a FREE logo design package with the purchase of a website design package (Wordpress or HTML).

Don’t miss this end-of-summer special for Facebook Fans ONLY!

If you shop a Walmart like millions of Americans do, you may have noticed Walmart’s “Great Value” brand has gotten a facelift. They’re new look not only feels more modern, but also looks more upscale.

In a press release on March 16, 2009, Wal-Mart explains how the downturn in the economy led them to redesign their brand to appeal to a wider market. More and more Americans are pinching pennies and looking for ways to save. Walmart hopes these people will turn to Great Value.

Not only did the outdated logo get a new look, but the products and packaging also underwent dramatic changes. Products were submitted to rigorous market testing, while packaging was reduced when possible to maintain the company’s sustainability commitments.

Walmart isn’t the only major retailer that saw an opportunity for growth during tough times. Target has also revamped its store brand to maintain consistency and recognition throughout the entire store. Target’s marketing campaign for Up & Up boasts that they carry over 600 products for under five bucks.

Did Target do the right thing by rebranding? Check out this blog post for an interesting take on the matter.

Personally, I think the brand change by both companies was a smart move. Both logos were outdated and inconsistent. Now both are clean, crisp and recognizable.

In my opinion, this was a great time to spend the budget on a revamp. People are saving more and spending less, and store brands are key to many a household budget.

If you’re thinking about rebranding to appeal to an audience that might use your product now when they never have before, follow these two giants’ lead and jump into the waters of change!

Yes, that’s right – clients can be fired by their designers. It happens all the time, mostly because of a lack of compatibility between client and designer. Generally, though, the designer becomes irritated by the way a client does business.

Here is a quick list of tips to keep you from being fired by your designer:

1. Be organized. One of the biggest complaints designers have about their clients is how clients manage information. If you don’t have your thoughts together, you won’t be able to fully convey what you want to your designer. This results in your designer delivering results that are incomplete or off the mark, which in turn will make you angry or frustrated with your designer. Keeping emails to a minimum, or consolidating lots of tiny pieces of information can also help you stay organized. Get organized before you contact your designer and the relationship is sure to be much smoother.

2. Know what you want. Your designer is not a mind reader. You have to know what you want before you hire a designer. If you don’t know what you want, you won’t be happy with anything your designer sends your way – and your designer won’t know which direction to go.

3. Be honest. Need an extra week to pay your invoice? Don’t care for a concept your designer sent? Just tell them. Most designers are understanding – it’s the nature of the business. But we don’t tolerate dishonesty or no communication. Sometimes a quick email is all it takes.

4. Respect the designer’s boundaries. Most designers have set hours that they take phone calls or work on projects. This is because they have to be in the creative zone to do actual design work. If your designer asks you not to call on Tuesday, don’t do it. If your designer asks you to leave voicemail or email regarding your needs, do it. This will help the designer complete your project more quickly because they won’t be interrupted by calls while they’re working.

5. Pay up! One of the quickest ways to be fired by your designer is to not pay your invoices. If you need more time, communicate that with your designer. Otherwise, get them paid! Most designers need invoices paid quickly for cash flow purposes. Just do it. It’s the right thing to do.

6. Don’t ask for a public critique without your designer’s consent. This may sound strange, but asking for a crtique of a design piece on a public forum is not acceptable unless the designer has given consent. The reason for this is because most people on a public forum do not have the background information needed to make an informed opinion. They may not be your target audience. They may post derrogatory or demeaning comments regarding the design, which in turn can harm the designer’s public image. Asking for public opinion during the design process can also be harmful to your own perception of the design piece. Work it out with the designer, and do public testing together, in a controlled environment.

That’s it! Stay tuned for a post for designers – Don’t Get Fired by Your Client!

Today’s crazy market means that many online business owners must adapt to change. The public’s taste is changing, and so are budgets. People who could once afford your highest-priced items or services may no longer be able to spend money on them. How do you answer to such a tough call without lowering your prices? Simple. Revamp your website to draw budget-minded people in.

Here’s how to do it:

• Place your lower-priced products directly on the front page. Doing this will draw attention to the “thrifty” products you carry without cheapening your brand.
• Create and implement a marketing campaign featuring your lower-priced items or services. Spend a little money to do this if you need to. Show the public that you aren’t afraid to provide them with something they need and/or want for a price they can afford.
• Increase your “bang for the buck.” Instead of lowering prices, offer additional services or a more features with a product or service you already have. Then feature these new offerings on your product pages. If you’re a service business, develop packages that have true value for your budgeting clients. Blog and Twitter about your new packages, and feature them on your website.
• Offer something for free. How many times have you downloaded a free eBook or business checklist? Find out where your strengths lie and then give it to your potential customers! People love free stuff, and if the free item is good, they’ll come back for more.
• Put your contact information (or contact form) in an easily accessible place. Sounds simple, right? Think about how often you try to find a phone number for a company but have to click through 8 pages to find it. Not fun. Your potential clients will go elsewhere. Help them find you! Bonus if you include your phone number.
• Be focused. If you offer several different products or services, make sure your home page focuses on a theme. The easier it is to find things, the more sales you will make!
• Review your site. Keep this important fact in mind – your site is not built for YOU. It is built for your customers. Have several friends or even your current customers review your website. Then (mostly importantly) act on that feedback!
• Optimize! Make sure your keywords are relevant and working. Utilize Google Analytics to make the most of your SEO. The last thing you want right now is for Google to pass you by. Hire a pro to revamp your content or do some advanced SEO for your site. You won’t be disappointed.
• Be prepared to take a hit. Your sales might be down this year, so recognize that this is okay. Remember it could be far worse. Do what you can to draw customers in, but don’t feel like a failure if you’re not performing as well as you did last year.

Need help getting your site recession-ready? Contact Mad Hatter Design Company for help with graphic design, SEO, and custom blog design.

Ok so I’m no economist, but I do work in an industry that works closely with new businesses. Maybe you haven’t seen this, so I’m sharing my experience. I’m pretty sure I am living proof that Americans have the ability to turn this economy around with just a little bit of hard work.

My point? I’ve seen what is working in these times of hardship. The key is this: If something isn’t working, try something new.

Got laid off? Business failing? Get a new career. Go back to school. Start a new business. Do something you love for a change. Or take a chance and do something you don’t like because you know it will put food on the table. Work hard. Do SOMETHING.

The businesses I work with are finally starting to see the value of separating themselves from the pack. If their products aren’t selling, they’re offering a new product that caters to today’s green-minded and budget-minded public. If their marketing tactics aren’t working, they’re going for a truthful, direct approach to selling their goods and services.

This is the only way that businesses will survive. Some businesses will die out, and that’s just fine. The public is changing and so are their tastes. But the smart owners will tap into the next big thing (or the next new thing) to stay afloat.

It’s not that difficult to do something new. It just takes research and hard work. Find out where your talents can be used. Find out what the public needs and fill that need.

Don’t sit back and wait for the wave of layoffs if you know it’s inevitable. Be proactive and prepare yourself for the storm. An umbrella and a raincoat go a long way in the rain.

Like I said, I’m no economist, but I know what works. I’ve seen it, and I’ve done it.

To living!

Brianna
Owner and Mad Designer
Mad Hatter Design Company

Wanna know a secret? Sure, you do! There is a surefire way to help your business grow. It’s not shameless promotion (well, some of it is), and it’s not whoring yourself out to people for too low of a rate. The secret? Blog. About everything. It’s not hard. I’ll give you a perfect example of how and why blogging for your business works.

Let’s use my dear friend Mirella, who creates beautiful wedding flowers, as an example…I know she won’t mind.

Mirella started her floral business in 2008. It was getting steady, but not really taking off the way she wanted. Mirella starting blogging. Religiously. So much so that I’m embarrassed by my puny amount of posts!

So, she blogged. Then she blogged some more. And you know what? She’s still blogging. Mirella writes about things other than flowers. She writes about wedding planners and graphic designers and anything she thinks might interest her clientele. The woman is a blogging machine. She also promotes her newest creations, seasonal flowers, and wedding shows that she’s attended.

To help further boost her traffic and get some qualified leads, Mirella developed a contest for new brides on her blog. The contest has helped her gather incredibly hot leads for new brides who need wedding flowers. And she blogged all about it.

One of the most interesting things I’ve found is how Mirella’s blogging has boosted traffic to my own site. She interviewed the Mad Hatter on her blog and that one post sends tons of traffic to my site. Mirella’s efforts to boost her own traffic are spilling over into the worlds of those she blogs about. What a fabulous way to build business relationships and trust with other business owners! Just fab.

Ok, so it’s not really a secret that blogging works for business, but so many people don’t do it (or slack off, like me) and there’s just no excuse. It’s one of the cheapest, easiest, most effective ways to drive traffic to your website. Let’s not neglect blogging any longer!

So, if you’re not sure how to get started with your blog, it’s best to talk to a *cough* blog designer to find out. Wordpress blogs are pretty simple and straightforward, but you’ll want to host it on your own domain – none of this Wordpress.com stuff. Again, if you’re not sure what this means, I know an awesome Wordpress blog designer who can explain all the technical stuff!

Happy blogging, people!