08.11.2009
From now until the end of August, all fans of Mad Hatter Design + Media’s Facebook page will receive a FREE logo design package with the purchase of a website design package (WordPress or HTML).
Don’t miss this end-of-summer special for Facebook Fans ONLY! 
08.11.2009
If you shop a Walmart like millions of Americans do, you may have noticed Walmart’s “Great Value” brand has gotten a facelift. They’re new look not only 
feels more modern, but also looks more upscale.
In a press release on March 16, 2009, Wal-Mart explains how the downturn in the economy led them to redesign their brand to appeal to a wider market. More and more Americans are pinching pennies and looking for ways to save. Walmart hopes these people will turn to Great Value.
Not only did the outdated logo get a new look, but the products and packaging also underwent dramatic changes. Products were submitted to rigorous market testing, while packaging was reduced when possible to maintain the company’s sustainability commitments.
Walmart isn’t the only major retailer that saw an opportunity for growth during tough times. Target has also revamped its store brand to maintain consistency and recognition throughout the entire store. Target’s marketing campaign for Up & Up boasts that they carry over 600 products for under five bucks.
Did Target do the right thing by rebranding? Check out this blog post for an interesting take on the matter.
Personally, I think the brand change by both companies was a smart move. Both logos were outdated and inconsistent. Now both are clean, crisp and recognizable.
In my opinion, this was a great time to spend the budget on a revamp. People are saving more and spending less, and store brands are key to many a household budget.
If you’re thinking about rebranding to appeal to an audience that might use your product now when they never have before, follow these two giants’ lead and jump into the waters of change!
07.28.2009
Why did it take me so long? I’m just now jumping on the Twitter wagon, despite having had an account for several months. This summer (as always) has been slow for me, so I’ve taken advantage of my downtime by learning new things, reading the blogs of top designers, and making full use of my iMac for productivity and growth. It’s been a wonderful experience so far (I just wish I was getting paid for it!).
But the one revelation that has made the biggest impact on me is Twitter. I never knew how useful it could be for my business. I had no idea of the power behind it. Maybe I’m being overdramatic, but where else can I connect with so many incredible designers, clients, and all around creative people? No where that I’ve found. I’ve discovered more amazing and inspirational blogs and websites this summer than ever before. I think I’ve grown more as a designer, and I’ve certainly become inspired for the next big project that comes my way.
That being said, there’s a lot I don’t know about Twittering, Tweeting, whatever it’s called. I know there are some guidelines to follow for business tweeting, but I’d love to get info straight from dedicated Twittererers.
So, what are your Twitter tips for a newbie? What’s the one thing you’d love to tell tweeters?
I’d love to hear how Twitter has changed your or impacted your business, and I’d love to hear any tips and advice on Tweeting for a completely behind-the-times newbie.
Happy networking!
07.24.2009
Did you know that holding the shift key when changing the volume on a Mac’s keyboard will silence that little noise each keystroke makes? Try it! It’s helpful when you’re on a call or webinar and need to adjust your volume without disrupting everyone!
Thanks go to my husband for this helpful tip!
07.21.2009
Muahhhhahhahahaha! The transformation is complete! That’s right – our blog redesign is complete! I’m glad it’s over. It’s harder to design for my own buisness than for my clients. I’m my own worst critic!
Anyway, it was a good way to make a slow summer more productive.
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