Blog
02.17.2010
Most of the clients that hire Mad Hatter to build a WordPress website are around the same age as me. (I said around, not exact.) I’m not afraid…I’ll tell you that I’m almost 29. Most of the people who need design work are part of the generation that is now our nation’s workforce. Our generation has a very specific set of expectations for work. We want to be paid what we’re worth, and we want to do something we love.
When our parents were our age, there was no Internet. It’s hard to remember that sometimes. Starting up a website and making money online was not an option for our parents. They worked hard, and often one parent stayed home to take care of the kids. They often did jobs they hated just provide for their families. Some of them are still in jobs they hate because of poor planning, lack of education, or lack of concern for retirement.
These days, parents aren’t only staying home to care for kids, but they are building empires from their basement offices. They are creating a life for their kids that includes them – being there, being there, being there. Sometimes both parents are able to work from home. These parents are a new breed. We are saving money, planning for retirement, and being with our kids – all while doing something we truly love to do.
I think our parents look at us sometimes and think we’re crazy. Maybe we are a little nuts. After all, we rely on the power and connection of the Internet to supply our bacon! The Interwebs are the future of our workforce. It’s how we make connections and how we conduct business. Even as I write this, my computer is filled with tools to help me provide services to my clients hundreds of miles away. One of my dearest friends and business partners is in another country – and we’ve never met face-to-face! (Ok, it’s Canada, but still! Could our parents have done business in Toronto from the comfort of their sofa!?)
When the “Dot Com” boom came along, a lot of people began to think making money on the Internet meant you had to be a scammer, a blogger, or a software mogul. Not so anymore. Our generation is changing the face of business on the Web. We are creating real, tangible products and extremely valuable services that we can sell via the Web. Interneters are selling to Interneters. It’s an amazing circle of business that goes around and around.
So, I said all that to say this: if you have dreams of being with your kids and still contributing in a meaningful way to the family income, the Internet can make it possible. A website is the key to starting a successful online business. You can do more than sell scented candles – you can build an empire from your lawn chair.
Posted in Business, Economy, VAs, Virtual Assistants, rAnts aNd RaVeS | 1 Comment »
09.24.2009
As a business owner that primarily does business over the Internet, I’ve learned that getting my point across in the written word is not always as easy as it seems. I’ve found that writing in a conversational tone, rather than in a stiff, business-like format, can help my clients feel more at ease. Writing this way also allows me to get my thoughts down on virtual paper without having to put too much thought into its “correctness.” I don’t claim to have perfect grammar and/or typing skills, nor do I claim to be the best business writer. I’m just saying, this is what works for my client base. This doesn’t mean I send out trashy emails with no capitalization and bad grammar. It simply means that my thoughts come out the way I originally thought them. (That’s confusing, isn’t it?) I use contractions, happy phrases (like “Yay!” and “Woohoo!”), and avoid the use of common business phrases and clichés to get my point across.
I’ve read several articles that list phrases to avoid in business writing. I’m not trying to be a snob here, but with so many people spouting so many “catch phrases” on the Web, they’re starting to just blend into the sea of words. Here are a few phrases that drive me nuts. What are some that make you want to scream at your screen?
“Bang for my (or your) buck.” – This says “cheap” to me. Or in a designer’s world, it says I want you to work hard and I want to pay peanuts. It sounds like a used car salesman.
“I’m an (insert product here) evangelist.” – Again, it’s not unique anymore because everyone says it. Drop it and give yourself a meaningful title.
“Going forward…” – Of course we’re going forward, and of course I will implement your changes in the future. It’s understood. It doesn’t need to be said.
“It is what it is.” – No, it is not. If I’m not happy, it’s not. Make it right.
“Flesh this out.” – It sounds gross and means “Explain something more completely.” It’s more of a literary term and doesn’t have a place in the design world, in my book. I prefer, “Add detail to this,” or “Polish this with…”
“Twit (something).” – Makes us all sound like a bunch of twits. I hate that word and refuse to use it. “Tweet” sounds better.
And some common mistakes that just make you look igorant:
Typing in all caps. – This is rough on the eyes and it should be well known by now that it is the equivalent of shouting on the Internet. Please use caps sparingly. Caps for design purposes are generally ok. I use them in my titles because of the look. But Whole sentences and paragraphs in caps? No way.
Capitalizing the first letter of every word in a sentence. – Didn’t They Teach You That Only Proper Nouns Need To Be Capitalized In a Sentence?
“Should of, could of, would of” – Should be, “Should have, could have, would have.” Grammar, peeps.
Using excessive abbreviations, even on Twitter – “U R 2 cool!” You are an idiot. Spell things out. It’s just unprofessional. If you have to abbreviate things like that for Twitter, then you shouldn’t be Tweeting about it. If it’s longer than 140 characters, its not a micro-blog. It’s a blog. Blog about it.
The mistake I’m probably making on a daily basis is that I very rarely use proper capitalization during instant messaging chats. I don’t abbreviate, but I do type things like this: “i just wanted to ask a questions about project one. more information is needed.” I do use LOL as well. But that’s about as unprofessional as I get. And I only do those two things with clients that know me well enough to understand my writing style.
Do you have any phrases or habits that make you cringe? Any tips for writing conversational emails that still communicate clearly?
Tags: Business, Communication, Writing
Posted in Business, Communication, Uncategorized, Web, Writing, rAnts aNd RaVeS | 3 Comments »
01.28.2009
Wanna know a secret? Sure, you do! There is a surefire way to help your business grow. It’s not shameless promotion (well, some of it is), and it’s not whoring yourself out to people for too low of a rate. The secret? Blog. About everything. It’s not hard. I’ll give you a perfect example of how and why blogging for your business works.
Let’s use my dear friend Mirella, who creates beautiful wedding flowers, as an example…I know she won’t mind.
Mirella started her floral business in 2008. It was getting steady, but not really taking off the way she wanted. Mirella starting blogging. Religiously. So much so that I’m embarrassed by my puny amount of posts!
So, she blogged. Then she blogged some more. And you know what? She’s still blogging. Mirella writes about things other than flowers. She writes about wedding planners and graphic designers and anything she thinks might interest her clientele. The woman is a blogging machine. She also promotes her newest creations, seasonal flowers, and wedding shows that she’s attended.
To help further boost her traffic and get some qualified leads, Mirella developed a contest for new brides on her blog. The contest has helped her gather incredibly hot leads for new brides who need wedding flowers. And she blogged all about it.
One of the most interesting things I’ve found is how Mirella’s blogging has boosted traffic to my own site. She interviewed the Mad Hatter on her blog and that one post sends tons of traffic to my site. Mirella’s efforts to boost her own traffic are spilling over into the worlds of those she blogs about. What a fabulous way to build business relationships and trust with other business owners! Just fab.
Ok, so it’s not really a secret that blogging works for business, but so many people don’t do it (or slack off, like me) and there’s just no excuse. It’s one of the cheapest, easiest, most effective ways to drive traffic to your website. Let’s not neglect blogging any longer!
So, if you’re not sure how to get started with your blog, it’s best to talk to a *cough* blog designer to find out. WordPress blogs are pretty simple and straightforward, but you’ll want to host it on your own domain – none of this WordPress.com stuff. Again, if you’re not sure what this means, I know an awesome WordPress blog designer who can explain all the technical stuff!
Happy blogging, people!
Tags: Blogging, Business, Wordpress
Posted in Blogging, Business, Clients, Wordpress, rAnts aNd RaVeS | 3 Comments »
09.10.2008
I’m not one to bring politics into business, but I would like to proudly proclaim that as a business owner, woman, and plain old citizen of the USA, I support Barak Obama for the next President of the United States.
There. I said it. Don’t agree with me? Fine. But don’t slander a good man in the name of lifting up a rich, pompous bastard. And all of you know that’s what McCain is. If he becomes president, it’s likely I won’t be able to express myself like this on my blog, nor will my husband and I be able to afford to support our family.
Barak is in support of small business owners and women. He is more middle-class than McCain will ever be. He IS the minority and he knows what we’ve all been through.
I read a comic strip once that said, “Voting for president is like trying to pick the best mosquito out of the swarm.” Yes, Barak might have his own set of shortcomings, but come on, people! He is the best choice we have. And personally, I think he’ll do a darn good job.
Oh, and this whole “lipstick on a pig” thing is out of control. McCain’s people need to shut the hell up and focus on their own problems – like choosing an inexperienced twit for vice president. Wow. Nice choice, McCain.
Ok, that’s all I really have to say. Mostly I wanted to publicly proclaim my support. 
Posted in General Stuff, Personal, Politics, Uncategorized, rAnts aNd RaVeS | 2 Comments »
09.09.2008
I’ve talked a little bit about the booming new world of Virtual Assistants thus far in my blogging endeavors. I started thinking that maybe my readers do not realize just how many virtual assistants I have worked with. Maybe my average reader/site visitor doesn’t understand why I keep rambling on about how I know so much about VAs and their branding mistakes.
Well, let me tell you…I have worked with a lot of virtual assistants. When I say a lot, I mean a. lot. Now, that does not, by any means, make me a VA expert or guru or anything like that. Just trust that I have seen my fair share of branding blunders (if you’ll excuse the alliteration). I still have a fair number of VAs coming to me for logo design, etc. wanting me to “brand their new business.” I completely understand why I would be asked to do this (Hello!? I’m a graphic designer!) but a lot of VAs have the wrong idea about where branding actually begins.
Branding does not begin with the designer (thoough designers are hired to help make the brand recognizable and unique). Branding begins with the business idea.
Ok, so you want to be a virtual assistant. Great. There are now what, 5000 or so known VAs? Fabulous. How are you going to stand out from the crowd?
“Standing out from the crowd” does not mean you have a slick new logo that looks like no one else’s. Standing out means that you have a niche. A corner of the market that you are ready to take on. Your niche is an area of expertise that you latch onto and brand your new business accordingly.
Branding is mentioned all over the Web, but I would like to express my personal view on the subject. Branding, in its simplest form, is what everyone else thinks about you. Not what you think about yourself. Branding is more than just a logo and some letterhead. Branding is your business name, your website, your work style, your communication style. It is the promises you make, the way you treat clients, and the things you say in forums and on blogs. It encompasses all that is you and your business.
In short, branding is not something to be taken lightly, and waaaaaaay too many virtual assistants do just that.
If you’re reading this now and you’re considering starting a VA practice, I urge you to consider your branding the most important part of the start up process. It will help you decide how, where, and when to market. It will help you decide what kind of website you will need, and it will help you create a stable and lasting image for your business from the very beginning.
I’m planning a few more posts for virtual assistants, and then it’s on to other things. Don’t forget to subscribe for updates.
As a side note: You don’t have to have tons of cash to build your brand, but there are some things better left to the pros. If you aren’t a designer, hire one to create your logo. A designer (especially one that has served literally almost 50 VAs in some fashion) knows what is out there already. A designer can create the proper files for printing and web production. A designer can create a memorable icon for your brand.
I’m not just saying that because I want to design more VA logos. I’m saying that because I have been there. I have seen what works and what doesn’t. Budget money for your logo to be designed by a pro. You won’t regret it.
Posted in Branding, Uncategorized, VAs, Virtual Assistants, rAnts aNd RaVeS | No Comments »
